IGN Entertainment and SHINE Group Get Ready to START
SAN FRANCISCO, Jan. 30, 2012 /PRNewswire/ — START, a new YouTube video games channel from IGN Entertainment and SHINE Group, launches with a initial call of strange shows tomorrow, Tuesday, Jan 31st. Part of Google’s YouTube channels initiative, START (http://www.youtube.com/start) is among YouTube’s initial central strange channels to launch this year, delivering a brew of live and long-form programming for anyone who loves or plays games.
With START, IGN will strech new audiences with new forms of content. With video register scarcely sole out on IGN, START provides an wholly new car to broach professionally-produced video calm for advertisers. Call of Duty has sealed on to be a U.S. promotion launch partner for START.
Produced and curated by IGN, a world’s largest games media association – in partnership with SHINE Group’s Reveille Productions, a tellurian prolongation organisation best famous for worldwide hits including “The Biggest Loser,” “MasterChef,” and “The Office” – START will entrance with 5 strange shows, with new episodes permitted weekly. Shows premiering a week of Jan 31st include:
- The Next Game Boss – In this existence foe series, up-and-coming developers put their diversion origination skills to a exam in head-to-head hurdles where usually a best will travel divided with a life-changing prize. [Airs Tuesdays @ NOON PST commencement Jan 31]
- Up during Noon with Greg Miller – A fast-paced, geek-culture speak uncover that looks during a universe of games, comics, cinema and TV. Includes sketches, unchanging correspondents and attention guests. [Airs Mondays @ NOON PST commencement February, with a special premiere partial on Tuesday, Jan 31]
- Cheap, Crazy, Cool – We scour a origination for a coolest rigging a universe has to offer, from wallet-friendly gadgets to bank-breaking record dreams are done of. [Airs Thursdays during NOON PST commencement Feb 2]
- Mix’d Reviews – Mixing IGN’s consultant visualisation with those from other reputable games media around a globe, this examination aggregator uncover compares all a diversion examination scores gamers caring about in one ideal package. [Airs Fridays during NOON PST commencement Feb 3]
- Maternal Combat – It’s easy to explain you’re a aristocrat of Call of Duty, though can we learn your Mom to turn a pro? In this existence show, experts are pitted opposite any other in a gaming conflict where their newbie kin confirm a outcome. [Airs Wednesdays @ NOON PST commencement in February]
START will continue to build on a existent programming in a entrance months with a resources of new content, including live eventuality coverage from a IGN Pro League, dedicated to a universe of eSports; a many expected Season 5 of HD Films’ “The Jace Hall Show,” shot in 3D; and many more. All-new calm constructed by Reveille will embody scripted comedies, diversion shows and diversion calm exclusives.
“The time is right to take game-related video programming over what’s ‘in a game’ and admonish personification games as a mainstream activity,” pronounced Bernard Ho, GM/VP of Video, IGN Entertainment. “START combines a voice of IGN as a speaker with TV-quality calm anchored in games. It’s a good car to emanate reward calm that’s permitted to all, while remaining loyal to a core assembly of critical gamers.”
“Reveille is committed to bringing a best calm to audiences opposite all platforms and a partnership with IGN Entertainment enables us to do only that for YouTube with START,” combined David Anderson, Senior Vice President, Head of Digital during Reveille.
START is a latest expansion in calm origination and placement from IGN Entertainment, a #1 gaming media network, reaching a top thoroughness of males 18-34 online and 1 in 4 males online each month (comScore). In further to YouTube, a video calm is syndicated opposite several networks, including Xbox Live, Hulu, Dailymotion, 5min and more. IGN Entertainment’s flagship website, IGN.com, launched in 1997, and currently a gaming and party calm appears on mixed platforms where gamers devour content.
ABOUT IGN ENTERTAINMENT
IGN Entertainment is a heading Internet media and services provider focused on a video diversion and party fan markets. Collectively, IGN’s properties strech 57 million singular users worldwide, and IGN’s network of video game-related properties (IGN.com, 1UP.com, GameSpy and others) is a #1 source for video diversion information. IGN also owns a world’s largest men’s lifestyle website, AskMen.com, and men’s party site UGO.com. It also provides record for online diversion play in video games. IGN is headquartered in a San Francisco Bay Area, with offices opposite North America, Europe and Australia.
ABOUT SHINE GROUP
Shine Group includes some of a many reputable and inclusive prolongation companies in a worlds of scripted and non-scripted television, now numbering 27 opposite 3 continents and obliged some of a world’s best famous and desired programs. Shine Group companies embody award-winning genre specialists such as UK-based Dragonfly (factual), Kudos (drama), and Princess Productions (entertainment) along with award-winning multi-genre producers Shine TV, market-leading eccentric US producers Reveille and Metronome Film Television, a Nordic region’s earlier prolongation group. Shine International, a group’s general placement arm is obliged for a placement of over 3000 hours of promote calm annually. In a final dual years a organisation has successfully determined general companies Shine Germany, Shine France and Shine Australia and Shine Iberia. The organisation has recently extended a digital and approach to consumer certification with a additions of amicable gaming specialists Bossa Studios and market-leading online broadcaster and strange calm producers, ChannelFlip.
ABOUT REVEILLE
Reveille is partial of a Shine Group, one of a world’s inaugural multinational party and play companies. Best famous for a renouned and award-winning strike array including MASTERCHEF, THE BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA’S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL, a Company also focuses on exploiting worldwide egghead skill rights in scripted and unscripted radio and digital entertainment. Reveille has partnerships with Break Media, Microsoft and Yahoo! to rise strange online array for brands. Through a placement arm, Shine International, Reveille distributes a endless library of programming to some-more than 150 countries.